Friday, 25 May 2012

How to Use SlideShare to Gain More Traffic and Exposure

With a tagline that says they are, "The world's largest content marketing platform," is like a YouTube for presentations. It's a social media site where you can upload, tag and share your presentations with the world. Slideshare is such a fabulous content marketing resource. If you are not making good use of it you are missing out on the opportunity for attracting targeted traffic, gaining exposure from a new audience, and establishing yourself as a subject matter expert. is free, but there are premium subscriptions that have benefits not available to free members such as the ability to upload more presentations, videos, and capture leads. A pro subscription also gives you the ability to host Zipcasts, which are public or private slide show meetings (webinars).

All you have to do is set up your profile, add a professional photo, a link to your website, and a short description. You can link your slideshare account with Facebook, which makes it easy to add your Facebook friends, and you can add your presentations to Facebook. Since both your name and a link to your website will be included in every presentation, when visitors view it they can visit your website to see what else you've got to offer.

Now you can add a slideshare presentation to your Google+ Hangout. You can present your slides face to face and discuss it in real time over the web. You can even switch control of the meeting to one of the participants allowing you to collaborate with team mates, clients or friends, conduct interviews or teach a class online.

You can also add a slideshare presentation to your LinkedIn profile, which allows you to share presentations & documents, and even add audio to make a webinar. So, imagine a prospective client visiting your LinkedIn profile and watching your capabilities presentation on the spot. What a great way to generate targeted leads.

There's a great post on the Socialable blog, written by Lilach, '13 Ways To Get More Traffic From Using Slideshare.' It's got a great selection of tips for how you can use slideshare to attract traffic to your website. One of the tips states the obvious, which is that you should first publish your presentation to your website. Another handy tip is to add audio to your presentations which really adds another dimension, and allows your visitors to know what you sound like. It will really add a lot of value to your slide shows and increase their shareability.

Another great tip mentioned on the Social Revolver blog, is to add your presentations to the LinkedIn groups that you belong to. So, if you belong to groups with thousands of members, that's a lot of potential views. Many groups send out a daily digest email that contains the day's activity. Your post will then potentially reach those LinkedIn group members who didn't even log into the site, but just read the email digest. You can also tweet a link to your presentations on Twitter to get even more exposure.


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