Sunday, 20 May 2012

How To Boost Your Email Click Through Rates

Building and profiting from a list is all about a series of factors that you have to get all right. You need to send people to your squeeze page. You need to make sure that ideally 50% of them will subscribe. You need to make sure that your email subject lines are good enough so people open the emails. You need to make sure your email copy and other factors are compelling enough that people will click your links and eventually take some sort of action e.g. buying a product.

If you get any of these things wrong, your profits will plummet. Most of the time, you only need to make a decent effort on all of them to give you a good starting position from which to tweak and improve later.

It’s this last point, the click through rate, that I want to tell you today how to maximize. Here are a few tips to help you.

* Concentrate on getting the click. Yes, good email copy can “pre-sell” and increase conversion if done properly but what you’re more likely to do is screw up and not get your link clicked. Concentrate on getting the click and let what is behind the link do all the selling. Use curiosity to help get the click.

* Keep your email copy to around 200 words or less and use paragraphs. The easier on the eye and the quicker a read then the more likely you are to get the click.

* Use the link more than once but with different hyperlinks. There are more opportunities to get the click this way. Many marketers drop their link three times: at the beginning, in the middle and at the end.

* Do not use raw affiliate links. It is better to cloak your link instead. This does not matter if your list is used to your autoresponder’s built-in click tracking.

* Do not use free url redirectors like tinyurl. Many of these are blacklisted and they will also kill your CTR.

* Use an enticing call to action such as “here is your special discount link” or “click here now for more info”. If you don’t ask, you don’t get.

-Chris Kent

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