There’s no point in building a list if half of your emails never even get to your subscribers. Most people never look at their Spam folders these days so your no.1 mission is to avoid it at all costs. Here’s how:
[*]Use a good email autoresponder service like Aweber or Getresponse. These big guys have relationships with the big webmail providers.
[*]Avoid bad services. Believe it or not, there are some major autoresponders where, for example, anything going to Gmail goes straight to spam. With these providers, you’ve already lost a battle before even starting the fight.
[*]Avoid using “money” terms, especially in the subject line. If you do this, your email could go straight to spam, especially if you are using a bad autoresponder. With a good autoresponder, this is much less likely. Also avoid talking about drugs, pornography and similar subjects that frequently appear in spam emails because otherwise your email will get ditched just like real spam.
[*]Use few links. There’s no need to pepper your emails with dozens of links. Your email will never get to the recipient if you do this. One link is often enough and you can redirect the subscriber to a new page on your own site with as many links as you want.
[*]Watch your link to text ratio. You can use more than one link if you have a lot of text. But with little text and many links, your message will go to spam.
[*]Use a big sig. The bigger your signature then the more text will appear in your emails (even if the meat of your email is just one sentence and one link) and the better it will be scored and should avoid the spam box. Just add disclaimers and other similar things to bulk it up. Nobody is going to read further down than your name anyway.
[*]Show your mailing address. To comply with the CAN-SPAM act, you must show your address anyway. But some marketers try to avoid it. They’re actually hurting themselves because email without an address is likely to be recognised for what it is anyway: spam.
[*]Don’t worry about using the word “free”. Don’t try to hide it by using terms like “F ree”. That just looks goofy. If you’re using a good provider then the occasional use of this word is not going to harm you. It is, after all, a pretty essential part of the English language.
-Chris Kent
[*]Use a good email autoresponder service like Aweber or Getresponse. These big guys have relationships with the big webmail providers.
[*]Avoid bad services. Believe it or not, there are some major autoresponders where, for example, anything going to Gmail goes straight to spam. With these providers, you’ve already lost a battle before even starting the fight.
[*]Avoid using “money” terms, especially in the subject line. If you do this, your email could go straight to spam, especially if you are using a bad autoresponder. With a good autoresponder, this is much less likely. Also avoid talking about drugs, pornography and similar subjects that frequently appear in spam emails because otherwise your email will get ditched just like real spam.
[*]Use few links. There’s no need to pepper your emails with dozens of links. Your email will never get to the recipient if you do this. One link is often enough and you can redirect the subscriber to a new page on your own site with as many links as you want.
[*]Watch your link to text ratio. You can use more than one link if you have a lot of text. But with little text and many links, your message will go to spam.
[*]Use a big sig. The bigger your signature then the more text will appear in your emails (even if the meat of your email is just one sentence and one link) and the better it will be scored and should avoid the spam box. Just add disclaimers and other similar things to bulk it up. Nobody is going to read further down than your name anyway.
[*]Show your mailing address. To comply with the CAN-SPAM act, you must show your address anyway. But some marketers try to avoid it. They’re actually hurting themselves because email without an address is likely to be recognised for what it is anyway: spam.
[*]Don’t worry about using the word “free”. Don’t try to hide it by using terms like “F ree”. That just looks goofy. If you’re using a good provider then the occasional use of this word is not going to harm you. It is, after all, a pretty essential part of the English language.
-Chris Kent
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