Wednesday, 21 November 2012

11 Free Website Analytics Tools to Track and Measure Your Site's Traffic

Marketers and website owners need to review and track their website traffic in order to know which marketing strategies are working and which are not. By reviewing and tracking this data they know how to tweak and enhance the marketing efforts. The only way they can achieve this is by using website analytics tools that can provide critical data about their website's traffic. These tools are invaluable because they generate thorough reports with info on how many visitors and page view your site is getting, what sources is sending the traffic, what search phrases are attracting visitors and more.

On the Internet there countless website analytics tools. However, I am going to list the top FREE website analytics tools and brief summary of each. 

1. Google Analytics

One of the top free analytics tools is Google Analytics. It is free to use on any blog or website with no limits on pageviews that can be tracked or reports that can be generated. Basic users can get info on how many visitors and pageviews their site is receiving, what sources are sending the traffic, what search phrases are resulting in visitors, and other basic information like bounce rate. More advanced users can set up goal tracking, create custom reports, set up pivot tables and more. For new users Analytics can be a little intimidating because of how much data is available, but the basic reports are easy to find and understand.

2. Reinvigorate

This analytics tool offers a limited free trial. But the paid options are very affordable. The starter option is $10 a month, Pro $20 a month and Custom $100 a month. With the free plan you can track one website with up to 100,000 pageviews per month, and you’ll receive only basic stats. However, paid version includes real time stats, heatmaps, reports on visitor habits, plus all the standard stats and features.

3. Woopra

Woopra is a paid analytics program but also offers a 30 day free plan. With the free plan you can track up to 30,000 page views per month and the data will be stored for 3 months. The paid options offer campaigns, funnels, segmentation and email reports. Woopra has a distinct feature which allows you to chat live and interact with your website's visitors.

4. Linktrack

Offers a free plan and premium plans starting at $6.95 per month. Linktrack provides real time updates that let you know where your traffic is coming. It also offers stats like ad tracking, click tracking and impression tracking. You can use Linktrack to create a link and it will track and report on the link’s activity. 

5. AWStats

AWStats is extremely popular and it comes installed on many hosting accounts. It is completely free and is distributed under the GNU General Public License. Also AWStats offers detailed data on your visitors, browsers used, operating systems used, and screen size in addition to traditonal stats like visitor and pageview amount. AWStats is considered the alternative to Google Analytics.

6. Piwick

Piwic a free downloadable open source web real time analytics program and is already used on more than 320,000 websites. Piwik is a PHP MySQL software program that you download and install on your own webserver. The installation process is more involved than Google Analytics. However, even don't like sharing your website stats Google, Piwick is a great alternative.

Grape is a free, open-source program that is currently in beta. Grape Web Statistics provides basic statistics like visitor counts and referral sources. It's great option if you want a simple open-source analytics tool.

8. Trace Watch

Trace Watch is a completely free stats program that provides real time data. It lets you keep track of the visitors to your website in real time with detailed statistics and deep analysis using an innovative user interface for FREE and helps you make your website more efficient Trace Watch is simple install on any website supporting PHP and MySQL. You only need to upload some files to your server 

Trace Watch also offers some additional features like path analysis to help determine the quality of your navigation, plus you can view detailed information on specific recent visitors to see the exact path they have used.

9. GoingUp!

GoingUp! provides free website analytics and seo tools. And offers tons of valuable data with features like heat maps, inbound link monitoring, basic web stats, traffic trend analysis, user profile data, actions and goals, Google PageRank tracking, Alexa rank tracking, keyword density tools, page optimizer tools, and more.

10. StatCounter

StatCounter offers real time stats for free to websites that receive fewer than 250,000 pageviews per month. Paid plans start at $5 per month. With StatCounter you get a small piece of HTML and Javascript code to insert into your webpage. Then when a visitor visits your webpage with the installed HTML and Javascript code, their anonymous details are sent to StatCounter to be recorded. Also, the load time your visitors experienced is monitored daily. .

StatCounter provides all the crucial stats you need, such as popular pages, entry pages, exit pages, keyword analysis, browser stats, referral sources, operating system stats, resolution stats, and more.

11. SmarterStats

SmarterStats is a website analytics software from SmarterTools. There is a free version is available also as well as professional and enterprise editions. The free version is well loaded, however your not allow multiple sites per server like the professional and enterprise editions.

The importance of collection, measurement and analysis of user activity on your Website is invaluable. And it's critical in order to understand and help you achieve your website and business goals. Having a website without having any website analytics tools is useless! Why would you invest money and time on building a website if you’re not going to track what’s occurring on it?

No comments:

Post a Comment