For most online home business owners hiring an
SEO Expert is not a viable option
because they are on a shoe-string budget. So many try to do it themselves
"do-it-yourself (DIY)" before hiring the expensive
SEO Expert. Unfortunately, most
home business owners don't have much free time to devote to learning effective
DIY
SEO strategies.
Especially for home business owners with stressful and difficult day-to-day
responsbilities like parenting which requires caring and having quality time for
their kids and spouse.
Your most important task is creating an online
marketing plan with a detailed list of opportunities and then develop your on
page and off page
SEO
strategy and objectives. You can usually rank in top positions for good, highly
converting, moderately competitive keywords within 6-8 weeks with a well
prepared content and linking program. Remember to research your top search
queries and conversion rates every day to ensure whether or not you are putting
enough emphasis on targeting your buyers in search results.
Free DIY
SEO Strategies
Develop your keyword opportunity strategy
- Modify your website’s URLs, meta tags, and content for these keywords.
- Create new, valuable and useful content related to your keywords 2 to 3
times per week.
- Disseminate your content on credible, trustworhty and high PR sites with back links (anchor text links) for these keywords at 1-2
submissions per week.
- Use social media and social bookmarking sites to share your content and link
to your site via social networks.
- Review your Analytics weekly to see what keywords are bringing visitors and
conversions as well as how they are interacting with your site.
- Repeat this process monthly.
It can take from 6-8 months before
getting rankings and conversions from high traffic, competitive keywords. An
SEO
agency would have charged you approximately $6000 prior to getting even
one sale from competitive keywords. However, DIY
SEO is extremely time-consuming and
tedious. Which translates to lost profits because you could have been
concentrating on critical tasks like optimizing your website and targeting your
potential buyers.
The Importance of Keyword Research for Your Online
Business.There are numerous options to use to find fantastic keyword
choices for your blog or website.
Google AdWords Keyword Tool is one
of the most popular, commonly used and its FREE. You can search for general
keywords and many ideas will generate where you can review competitiveness as
well as relevancy to your products and services.
With Google Analytics
and Webmaster Tools, you can find out what your top search queries are and what
the conversion rate is for each keyword. If the keyword is moderately
competitive and your conversion rate is high, then it would be important to try
to rank in the top 5 positions for that keyword to double your conversion
rates.
Link Building DefinedLink building is a tactic used
to get links back to your site from other sites on the web. Link building is a
highly regarded strategy by Internet marketers because Google and other search
engines boost your ranking if they deem your is site is pertinent and essential
because other sites are linking to yours. However, search engines use many other
factors in determining a website's rank.
Why Keywords are More
Important Than Link Building and TrafficTraffic is important and
organic rankings are vital for attracting necessary traffic you need to boost
sales and link building plays a major role in this; but, the most crucial goal
for a new business is to
reach your ‘buyers’ – that is, the people who
will actually "buy"
convert into life-time customers.The first
things you need to determine is finding where your buyers are, in depth keyword
research, and developing and sharing content.
This is why keyword
research is very important to developing your
SEO strategy. Keep in mind, how you
search for products and services on the web. Usually a search engine user will
start with a general keyword, then find that the results are not sufficiently
distinct. Then they search a more specific word or phrase to get the desired
results.
For instance, if you need a plastic surgeon for a facelift, you
might search for ‘facelift plastic surgeon’, but this search query will give you
gobs of nationwide results and you want a facelift with a plastic surgeon in
Miami, Florida "facelift plastic surgeon in Miami, Florida. This specific detail
will narrow done your results.
Keywords that are more specific are
referred to as ‘long-tail’ keywords, and will make up the vast majority of
visits to your site over time.
By using long-tail keywords, you can
obtain top rankings quicker and it can be achieved by creating new, useful and
quality content and proper on-page
SEO characteristics. Also,
long-tail keywords have a higher conversion rate, up to 50% conversion rates.
This means for every 10 website visitors, you may get 5 conversions. This is a
very critical factor to remember. With long-tail keyword it takes less time and
effort to get top rankings and conversions than with higher trafficked, more
competitive keywords.
Why you should not concentrate only on link
building.Concentrating only on link building and boosting page rank
for the highest trafficked keywords is not recommended for new business or even
an established business. Why? Isn't traffic the answer to boosting sales? Your
highest trafficked keywords average a 2% conversion rate, so out of 10,000
visitors to your site, you may get 200 conversions. Also these keywords are
routinely the most competitive and extremely difficult to rank
for.
Where should you look for back links?This is a
critical aspect of your link building strategy. First, you need to submit your
website or blog to respected and valuable search engines, such as Alexa and DMOZ
as well as business directories and networks, such as Manta, LinkedIn, Twitter,
Facebook, Merchant Circle, etc.
Use top article directories when
distributing your content. These directories are awesome for generating both
high traffic and increases in rankings for anchor text keywords and links. Here
is a fantastic list to use:
- Google Plus
- Twitter
- Squidoo.com
- LinkedIn
- Ezine.com
- ArticleBase.com
- GoArticles.com
- Selfgrowth.com
- YouTube.com
- Facebook
Press releases are an extremely valuable tool to use to
get thousands of quality backlinks and gobs of traffic pouring into your blog or
website. There are free sites, such as PRlog.org, but you get optimum results
when you need to use a large network service such as PRWeb.com, PRNewswire.com,
or TransWorldNews.com.
If you use a good and large press release service
for your press releases, you can get thousands of quality backlinks from other
sites in just days, a huge flow of targeted traffic, media exposure, and listed
with authoritative news sites.
This why it is so important for online
home business owners to subscribe to a good
press release distribution service
and consistently publish press releases 3-4 quarterly.
DIY
SEO is not a
piece of cake but it can be done efficiently. Your customers and potential
customers are turning to search engines to look for the exact services and
products you provide on daily basis - so you need to accurately target them.