How I am making $ with Mobile Marketing

First I would like to give a huge Thank You to the Warriors Forum. I have been coming here for years and years and have gained so much useful information. So I finally decided to try and give a little back.

Here is the basic idea of how I am making $ with Mobile Marketing.

1. I offer A in house SMS plan, helping my client to build there own opt in list to send coupons to thru the use of table tents, flyers, QR codes and of coarse incorporating this into there current marketing. They receive 2 keywords and 500 texts to start. (nothing new here I know)

2. I offer them a free mobile website when they sign up on a monthly plan.(month to month with no commitments) It is free as long as we are working together, if they decide to opt out then they can purchase it for 199.00. (Again nothing new)

3. I create or optimize there Google Places add. Reviews, keywords in images, videos ect.

For this Package I charge 299.00 a month.

Although I was able to sign up a few decent clients I found that there was one common objection as well there was one mistake I found myself making.

First the mistake I was making was getting to excited about the tech behind what I was offering. Talking way to much about HOW IT WORKS and not enough about HOW IT WILL BRING IN CUSTOMERS. I have read it many times on this forum and it is worth repeating. THEY DO NOT CARE HOW IT WORKS, JUST SHOW THEM THAT IT WORKS.

The most common objection I faced was getting businesses to commit to a monthly fee when it WILL and DOES take time to build up an in house opt in list. In other words getting them paying a monthly fee in hopes of it working down the road is tough. They need to see the results. I had the following two choices as I seen it.

1. Give them a free month to build up there list which I do not like to do, it requires a lot of work and time on my end, and if the client does not follow thru on there end it can all be time wasted.

2. My second choice was to show them IMMEDIATE RESULTS. But how can you do this. Here's what I did. I created what I call Napa Mobile Deals. Napa is just the town I am in. I created flyers, a small website, word of mouth, offered select businesses a free text coupon for letting me put up a flyer in there biz, I put up a banner on a busy street ( i had a friend that owned a biz on the main st. in town so that helped) basically I did what it took to build up my own opt in list. I put text "Napa" to 12345 to get great deals and discounts from your favorite local businesses on everything. I also decided to donate 20% of all profit to the local food bank. Although I did honestly do that to try and help the community, I have to admit it really helped when talking about the program to prospects. So NOW I have my own opt in list, on top of the services I provide I can also show them immediate results by sending there coupon out upon sign up and paying for there first month.

Sorry for such a long post, just thought it may help someone, if not, my bad ; )

P.S.
I am now looking to take the program to the next town over

P.P.S.
Another mistake i made was not researching the SMS provider I chose to use. I very recently had to switch to a new provider which is ending up to be quite a pain

How to Sell Mobile Websites

Hey guys,

So the past 6 months or so, I've been constantly reading this thread about your experiences and opinions on Mobile.

As a generation Y guy, there is only one direction I see the future heading and that's towards mobile.

So today I started making my first big plunge into SELLING mobile websites.

Here's my tactic right now.
1. Each day I find ten businesses through yelp or Google places that have a desktop website. Five in my local vicinity and five in Sydney which is a few hours from me but has more visited restaurants, bigger population and tourists, etc.

2. Email them and say something along the lines of "Hey Hamburger shop! I love your burgers but not your mobile site. I'm browsing through your site on my iPhone and it doesn't work properly [attach screenshot]"

3. Await their reply and then hit them with the "How about I make a mobile site mockup of what your site COULD look like" (I'm using WillR's Mobile WSO)

4. Await the "Wow how much does this cost" phrase in which case I hit them with a low cost set up fee + monthly pricing that will make it's money back with one or two meals OR the "nah, we don't really see the value in mobile sites" which in this case I link them to Google's gomo study, bombard them with facts, etc.

5. Once they're a customer, ask for referrals.

So right now I'm just testing what the success rate of this tactic is like. It's only the first day, so the results a few weeks down the line will be interesting to watch!

Maybe physically walking into the businesses will be an option later
Suggestions on how to improve could be very helpful to not only me, but all of us!

What are the essential things to know about list building?

Here are the three essentials, from my experience (I think understanding these three Big Issues, as an overview, before thinking about any "operative details" at all, can help anyone) ...

1. Don't depend entirely on SEO traffic, to build your list. For two main reasons ...

• SEO traffic is low-quality: it converts worse, opts in less, and buys less often, than traffic from almost any other source (I suspect this is a "little secret" unknown to many people whose measurable, analyzable quantities of traffic have only ever come from SEO!)

• as so many Warriors have been discovering over the last year - some of them to their very great cost, with all the Panda updates and other changes going on - a business that depends on Google for its primary traffic is only ever going to be one algorithm-change away from a potential accident (or even a potential disaster)

2. Don't assume that the biggest list necessarily equates with the biggest income: this can easily be untrue, and often is, and there are good and valid and reliable reasons for that.

3. Don't assume that a squeeze page is the only way to build a list. It isn't. It's often not the best way (after all the lengthy split-testing I've done in separate, unrelated niches, I stopped using squeeze pages for list-building altogether when I eventually worked out what they were costing me - and it was far from easy to work out).

How well you do, financially, in the long term, from list-building, is fundamentally about "a process of continuity". Personally, after all the testing I could be bothered to do, in a few different niches, without getting significant unsubscriptions and so on just from "testing", I now send email on days 1, 3, 6, 10 and 15 and thereafter at 5/6-day intervals (never 7-day intervals, because of the "same day of the week" problem).

I think many of the most worthwhile ways of keeping people on your list (as well as keeping them opening and reading your emails) relate to things you need to do before people opt-in, not after. It's about setting expectations, establishing reliability and credibility, and earning people's trust.

These things all vary according to the traffic demographics, the opt-in incentive and maybe even the niche, too.

These are the kind of things I normally suggest to people who ask ...

(i) Explain really clearly to people that they're going to get regular emails from you, in addition to the "free report" or whatever carrot you're giving them in exchange for their email address;

(ii) Explain openly roughly how often you'll be sending these emails, and stick to what you've said;

(iii) Explain what information/materials will be covered in your emails, and why (obviously making the whole thing sound as attractive/appealing as possible);

(iv) Make sure that the "free report" is designed specifically to make sure that its recipients open and read the subsequent email series (failure to do this is a seriously missed opportunity which leads to unnecessarily low open-rates and less income);

(v) Always use a reliable autoresponder with good deliverability, never a free one which may send spammy junk of its own out with your emails (opt in yourself, under a few email addresses, and see how they look and whether they reliably hit your inboxes);

(vi) Make sure there's as good a match as possible, in tone, style and presentation, between (a) what attracted people to your site in the first place, (b) what they saw when they got there, and (c) what you send by email - this can make a huge difference to keeping people subscribed and opening/reading your emails, because continuity matters;

(vii) As well as all the more obvious things like reminding people who you are, why they're receiving it, how to unsubscribe and so on, put a little "feeder" in each email for the next one, so that it'll be expected and welcomed when it arrives (can also make a big difference);

(viii) Don't use people's first names when you send them autoresponder emails: marketers (often) love to do this, or at least the ones who are naive enough to imagine that people think it "makes it look more personal" - it does no such thing. People aren't stupid and they know that it's automated and means nothing. Customers often think it "just makes you sound like an insurance salesman" and it puts them on their guard - exactly the opposite of what you ought to be doing. (You can also build bigger lists by not asking for their names - an email address is all you need, and more people will opt in if that's all you ask for);

(ix) Don't try to give your emails "clever"/"tricky" subject-lines, or be misleading in any way in their titles: not only does this not work at all, but if anyone ever complains about it, your autoresponder company may (rightly) drop you like a stone;

The ugly truth about using self-hosted autoresponder software

If you're thinking about using self-hosted email marketing software vs a credible 3rd party solution, consider this.

I'm not subscribed to any warrior email lists, nor have I purchased any WSOs in the last two years. Yet almost daily I would get an email from a different provider promoting the latest and greatest of WSO launches.

It's pretty clear to me that someone has sold my email and I'm the one to blame, if their privacy policy allows this. So be it...

Here's the problem though.

These unsolicited emails are sent from self-hosted solutions and the unsubscription process is in most cases overcomplicated or even impossible. Obviously, no reputable email marketing service would allow this, and we're not talking about bulk importing paid email lists.

So here's what I gather.
If someone has to go with a self-hosted email marketing solution, they're up to something shady.

My question for you is this: Are you using self-hosted email marketing software? Why? Why not?

"I Told Her Bigger Isn't Always Better"

I was speaking with a client last year about her business. She told me that one of her friends was in the exact same business field.

She had over 2,500 people on her list and the other business owner had only a few hundred on his list.

She wanted to know how it was possible that he makes so much more money from his tiny customer list.

I asked her how and where she generated her list. Then asked her where he generated his list and how?

She was getting leads from one of those "guaranteed leads" type of companies. The other man was generating his own leads from his site simply by offering some kind of "bait" for those leads.

His "lead generation bait" was specific to his niche and was specific to the type of customer he wanted.

She was going after leads no matter where they were. She was generating (paying for) massive leads, but the leads were generic and may not even be interested in her product or service.

Plus, she’s a complete stranger to them.

She bought a list and she’s cold mailing them. You see, we've spoke about this before..

Bigger Isn’t Always Better.

It's not the size of the list that matters...It's the quality of the list.

Are you going after massive leads just to generate leads for your business? Are you following into the "bigger is always better" trap?

Once you begin focusing on quality versus quantity, you'll quickly see how much easier your business and marketing becomes.

A List Building Strategy that's working extremely well for me.

ere are some of my list building dos and don'ts -

** For the giveaway, I rarely use a report that can be downloaded right after they opt in as a high percentage of subscribers will opt out the minute they get their hands on your report.

I usually buy a high quality plr and turn it into a 7 to 10 day e-course. I do not use the PDF format to deliver the course. Instead, I do so via a wordpress private blog. I create a page for each day of the e-course. As I create these pages, I do some rewriting - such as changing the titles and headlines; and writing a small, one paragraph intro or summary of the page. I do not use a membership site.

If you need to know how to keep your blog private - from being indexed by search engines - the video below will show how.

WordPress Tutorial - How to Block Your Site From Search Engines in WordPress - YouTube

** I never redirect people to an offer the minute they opt in. To me, list building is about developing a relationship with your subscribers; sending them to an offer immediately after subscribing is not the best way to start building that long-lasting relationship. I find that waiting at least until the third day before I make them an offer work best in the long term.

Since I only use high quality giveaways, I give them the option to get immediate access to the rest of the course (on the third day) for at least $7.00 ($17-27 if it includes professional, HD videos). I make this offer on the email that goes out to let them know that day 3 has been added to the blog; and at the bottom of that particular e-course page.

__________________________________________________ ________

Here is a trick I learned from the writer of "The 4 Letter Killer", David Bullock; according to David, this eBook was downloaded over 260,000 times. He was great at keeping his subscribers active, happy and anxiously waiting for his next email. I know this for a fact, I was one of those subscribers for over 5 years.

His offer would be something like this: "Hello Frank, I hope you are having a wonderful day. I found something that can really help you with your online business. This system is so good that I decided to buy the rights to it so I can share it with you. Click the link below for complete details. P.S. Don't forget to click on the elephant at the bottom of the page for a nice surprise."

When you clicked on the elephant (pink, purple, blue; don't remember the color), you would be taken to a Paypal payment page where the price would be $10-$20 less than the advertized price. I found myself clicking on that darn elephant and buying his products every Friday morning; our relationship lasted until he stopped sending emails 6 years later. I suspect that there were thousands of elephant clickers on his list.

Later, I found out that the "exclusive product" he bought just for me were resell rights items from the Unselfish Marketer membership site; but this didn't upset me for they were of high quality and I always learned something from them.
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** On the squeeze page, I always use two fields - First name and email address. Personally, I think that if you want to develop a relationship with your subscriber, you need to make them feel that they are more than just an email address to you.

** For my squeeze page - I use the one that comes with the product or I develop my own using OptimizePress. Most of the private label rights products I purchase provide excellent marketing material. I also use Presell Crusher to create presell surveys landing pages.

** On day 1, I tell my subscribers how important it is for them to stick with the e-course 'til the very end; they get an introduction to the course; my promise to them; what to expect over the next few days, etc. Day 1 is basically a sales or presell letter to the course. It works great! Sometimes, I get emails asking if they can buy the entire course right after they have read Day 1.

** I keep my promises. On my squeeze page, I promise that I'm not going to share their info with other marketers, and I keep it. I keep this promise by not doing ad swaps or selling solo ads.

** I only email my list two times per week - Freebie Tuesday and Bargain Friday. On Tuesday, I sent them something that is related to the course for free. I make sure the info is good before I send it to them. On Friday, I sent them an offer. It could be my own product or a high quality resell rights products.

** I do promote clickbank products within the e-courses. Especially the ones with rebilling. I tell my subscribers that they will be added to a mailing list once they make a purchase; I also remind them that they can get a refund within 60 day and can opt out from the seller's list any time they wish to do so.

** My favorite niche is online marketing / mmo as it offers so many products you can offer; but there is one that I really enjoy, it's the dog training niche. I recently developed a course from an e-book and mp3 I purchased 6 years ago. It's a 15 day course, but by the third day I give the subscriber the option to pay a small price to have immediate access to the rest of the course; I get a lot of takers to this offer - and of course, I practice that "David Bullock thing". I have a picture of a dog at the bottom of the sales page and tell them.... Click on my doggie for a nice surprise"; two things happen when they click on my doggie, 1 - they get a $10 discount and .... 2 - I hear my cash register going crazy ... ching!-ching!-ching!

** I usually buy a new domain name for each course and install wordpress on the root domain and subdomain. The root domain is for the landing and presell pages; the subdomain is for the private blog I use to deliver the course.

** How I promote my e-courses - For each e-course I develop, I create a fan page, a youtube channel and a slideshare account. My goal per day is to upload at least 5 videos to youtube and facebook and 5 presentations to slideshare for the first 7 days. I upload the same videos to youtube and facebook; the power point presentations is basically the same info as in the videos. After 7 days, I have 35 videos on youtube, 35 on facebook, and 35 presentation on slideshare sending free traffic to my e-course squeeze page. Recently, I started buying bookmarking and blog posting gigs from the Warriors For Hire forum and this has greatly increased my traffic and opt ins.

How long does it take to upload each e-course? In less than a day I can have the e-course, fan page, youtube and slideshare account done. I could do much better - but my love for netflix's sci-fi movies will not let me.

About my video marketing - My videos and presentations are not spammy; I do provide useful information. I never had any of my videos banned or deleted by youtube. I use youtube's creative commons on a daily basis. Youtube cc has some great videos that you can use as your own without worrying about copyright infringements. They even provide you with an online editor so that are able to add an intro and ending with your info to these videos. Below is the link to the youtube creative commons video editor.

https://www.youtube.com/editor

As of today, I have 15 e-courses uploaded and getting me subscribers on a daily basis. My initial goal was to get at least 10 subscribers per e-course - per day. I have achieved that - and more. I have found this to be the best and fastest way to $100 per day online.

To get started, you'll need a hosting account, an autoresponder and a high quality plr product. I stay away from free autoresponders - as they are not really free.

If you have any questions - other than asking me for one of my links - don't hesitate to ask.

I leave you with this.....

** As a marketer, you will always be building a list - whether you want to or not. If you are not building a list of your very own .... then .... you are building the lists of the owners of the products you are promoting. Which list do you want to build?

How To Make $125 A Day Recycling Wood Pallets

This post is concise, but will walk you step-by-step into the the profitable business of wood pallet recycling. After your finished reading this article you'll be ready and able to start your own wood pallet recycling business.

Anyone can run a wood pallet recycling business and it's easy to get started. You can easily make $125 a day and there is virtually no expensive equipment to buy and you can get started with little to no money.

SUPPLIES NEEDED: There is only a few things you'll need to get started in your own wood pallet recycling business. A pick-up truck, a pair of work gloves, an electric drill, a hammer and some nails.

You might want to build up the sides of your pick-up truck, so you can haul more wood pallets per load. Keep in mind when your out collecting wood pallets you'll want to make as few trips as possible, which will help keep your gas expenses low and it save you time and that puts more money in your pocket.

FINDING WOOD PALLETS: Finding wood pallets to recycle in your area is much easier than you might think. Everywhere you go like department stores, malls, factories and any business that produces or sells large volumes of products you'll find wood pallets lying around.

When you find wood pallets simply go into the business and talk to the manager or owner and tell them that you will remove their wood pallets for free. They should be happy to give them to you, as most companies have to pay to have their wood pallets hauled off.

Explain to the manager or owner that you will stop by and pick up their wood pallets on a regular basis and by doing this you'll be establishing a route and a relationship with each company that you pick up wood pallets for and this way they won't give them away to anyone else.

Once you have collected all your wood pallets you'll need to sort them by size, because your customers buy wood pallets by size. For example a common size is 36"x48", so place all your wood pallets this size in one stack and by doing this it will make it easier for you to deliver the size your customers want.

REPAIRING WOOD PALLETS: Any broken wood pallets can be quickly repaired by simply taking the worse of your broken wood pallets apart and using the stock to repair the others. Most wood pallets are made from oak and oak that has been seasoned is very hard to nail through, so to get around this problem simply drill a small pilot hole for the nail. All broken planks on a wood pallet must be replaced before selling it.

SELLING YOUR WOOD PALLETS: Manufacturing companies in your area will buy your wood pallets. Simply call or visit each company and let them know you have wood pallets for sale. You can usually sell your used wood pallets to them for $2.50 to $3.50 each depending upon their condition and size. A busy company will order 50-100 pallets every week, so if you can get just 5 companies buying 50 wood pallets from you at $2.50 each, 5 days a week then you would earn $625 a week or $125 a day.

The wood pallets you can't sell to manufacturing companies can be sold to a local pallet company. You can find pallet companies listed in the phone book. Most wood pallet recyclers simply sell to a pallet company, because it's easier, but your profits will be less.

Once a company buys pallets from you there is no waiting to get paid. You'll get paid upon delivery. This is one of the great benefits of the wood pallet recycling business. Another benefit of the wood pallet business is that you are the boss and you choose your own work hours.

CLOSING COMMENTS: As you can see by reading this post the wood pallet recycling business is pretty easy to start and that anyone can do it that's willing to do a little work. You don't need a large investment like other business start-ups require and you can start making money right away.

I wish you much success in your new wood pallet recycling business!